Sophie is Director of Marketing and Co-Owner of Nanda\Hobbs, and has been instrumental in shaping the gallery’s identity, public profile, and strategic direction since its inception over 20 years ago. With a background in Tasmania’s food and wine industry and a degree in Commerce with a Major in Fine Arts, she brings a distinctive blend of commercial insight, cultural literacy, and creative sensibility to her role.
Over two decades, Sophie has overseen the development and evolution of the gallery’s brand, guiding its presence across media, communications, and international art fairs. She works closely with artists to support the presentation and positioning of their practices, ensuring thoughtful alignment between artistic vision and audience engagement.
In her current role, Sophie manages the gallery’s media relationships and art fair strategy, playing a central role in extending Nanda\Hobbs’ reach both nationally and internationally. Her long-term perspective and collaborative approach continue to underpin the gallery’s reputation and sustained success.